The legacy of Mr. Gerald Hirsch


Gerald Hirsch was a unique man who embodied passion and integrity which made him a beacon within our industry. A person would be hard pressed to identify a single element pertaining to the wine industry that wasn’t of incredible importance to Gerald Hirsch. Viticulture, Enology, History, Trade and most of all the great personalities he encountered along the way, all carried extreme significance.

Industry events truly made him beam with joy. These gatherings allowed Gerald to speak with other emphatic individuals that shared his great love of all things ‘wine’. He loved to talk about what he knew to anyone that would lend him an ear.

Mr Hirsch was also always learning. He read countless books, magazine articles, traveled all over the world and was always on the pulse of what was was happening within the industry and what was to come.

It has been said that enthusiasm is contagious. Regarding Mr. Hirsch, this age old adage carried much weigh. He had a driving need to share his passion with everybody he could touch from any aspect of the business. He loved the opportunity to stand behind a table and talk to consumers. He loved working in a retail store. He absolutely loved each and every opportunity to be a guest on WGN Roy Leonard show and speak before a group of consumers or trade, whether at a convention side or trade event. Mr. Hirsch loved the opportunity to lecture students attending wine appreciation classes at various universities, most notable Cornell University. Educating and informing others of what he had consumed was Mr. Hirsch’s ultimate pleasure.

It was Gerald Hirsch’s utmost fortune to be able to work in an industry that was his greatest passion and personal interest. He was a colorful man whose presence was inspiring, informative, educational and memorable. To experience him stand at the head of a meeting or simply sitting behind his desk, to listen to him left anybody knowing they had encountered a unique person.

Gerald Hirsch was intrigued about everything that went into the creation of wine on all levels, but perhaps most passionate about the great people he was so proud to have known. He loved the wonderful associations and dear friends that meant so much to him. His life was full of close industry associations from the local and national trade to the great winemaking families in the world.